Joe Lacy is a sales oriented, data-driven marketing professional with a proven track record of delivering measurable business value and driving revenue through digital marketing.
With a strong background in digital marketing strategies, platforms and execution, Joe creates brand awareness and lead generation to support business development through strategic, multi-channel marketing campaigns.
A strategic process and approach that's tailored to fit the specific scope of each campaign.
Develop a powerful positioning strategy that highlights your strengths and what sets your brand apart from competitors.
Implement multiple channel strategies to market your brand and increase customer acqusition, retention and revenue.
Turn customer insights and online behaviour into innovative, successful marketing campaigns that drive leads.
Over 20 years of full-service agency and in-house experience that supports product development and lead generation initiatives.
Build your brand credibility and be seen as a leader in your market with strategic channel-specific funnel development and tactical execution.
Break through the barriers of SEO. Implement proven strategies that increase organic traffic and fill the sales pipeline. Rank higher in search engines with compelling, original content that tells your story. Find out what's needed to have top keywords and keyword phrases become featured snippets
on Google SERPs.
Discover how to make informed decisions with code, content development and other digital assets using real-time views on how your site performs compared to competitiors. Experiment, test and use analytics to improve user experience and site engagement leading to higher natural search ranking.
GCI Group
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Joe is terrific at developing and managing strategic marketing initiatives. He listens to key stakeholders and works with speed to deliver creative, engaging content and assets for lead generation through multiple channels.