If you want to get personal you need to focus on the user, in short, this means providing relevant content. And, it's not just the design team that's responsible for the ultimate user experience. In fact, in order to create a user centric website, all internal stake holders must put their focus on the experience they want their users and customers to have with their products and services.
UX Research
The ability to evaluate the current website user experience, document changes made, and make recommendations to ensure objectives are being met is the trust of UX research. Evaluating the findings of this research leads to the changes needed in the current UX to meet project objectives. In many cases, this new information helps the entire organization stay aligned with their brand as marketing and development gains new insights. During this phase, the process of wire framing starts as usability and navigation become more clear through explorations.
UX Design
Discoveries from UX research gives UX designers the direction needed to produce a specific experience from the user. In order to get the intended experience UX design should be done in stages with check points for end users to make sure that it's going in the right direction. Having UX designers immersed in the research process gives a deeper understanding of the product or service keeping key stake holders informed and aligned. In the end, UX web design is about delivering an experience. Good UX design focuses on functionality and simplicity in today's multiple media platform displays. You can start with this question, "Responsive or Adaptive?".
User-Center Design
User-centered design principals are based around forming a strategy for creating the overall user experience. This means choosing methods to engineer the user experience in a way that a business wants their customers to have with their products or services. Through UX Research, user-centered design will give an organization an understanding of where they stand on the current UX and lead to the ability to produce a better one for both consumer and business owners.
Putting it all together
User-centered design strategies are composed of research and design. With research, businesses can evaluate the experience their users are having and document the changes needed for better interaction. This research leads to a blueprint for designers to begin constructing that intended experience. In the end, user-centered design strategies help businesses create a relationship with customers by providing relevant content in an expected way.
